Ever since Nokia and Microsoft signed the Windows Phone agreement, both the companies have become a topic of discussion for almost everyone. At the time of signing the agreement, Nokia and Microsoft had stated that the Ovi Maps offered by Nokia would form a core part of the mapping service offered by Microsoft.
However, now, an anonymous executive within Nokia has shared that the Ovi Maps will replace the back end of Bing Maps completely. Given that Microsoft had spent a huge amount in developing Bing Maps so that it can compete with Google Maps, dropping it for Ovi Maps seems an odd decision on the company’s part. However, since Microsoft is still spending on Bing Maps, the company would not mind unloading it.
Microsoft stated that Bing Maps has used Nokia content for the purpose of geo-coding, routing services and road data for many years now via Navteq vector data business offered by Nokia, and that this partnership will inspire deeper collaboration between the two companies in the near future.
Insiders at Nokia and Navteq shared their opinions as well and stated that the details pertaining to reorganization are yet to be discussed. They also indicated that it would only be logical for Microsoft to enhance their mapping efforts further.
According to the partnership agreement signed between the two giants, Nokia was supposed to deliver navigation, mapping and some location based services to the Windows Phone ecosystem. In addition to this, Nokia had also agreed to building innovation on top of the Windows Phone platform in areas including imaging, language support and hardware design.
On the other hand, Microsoft had agreed upon providing Bing search services across the entire range of gadgets offered by Nokia. Besides Microsoft had also agreed to contribute in areas such strengthening of productivity, gaming, advertising, social media among other services.
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